Emily's Entry

NAME:
Chip Kidd is a graphic designer and writer in New York City. His book jacket designs for Alfred A. Knopf and has been credited with revolutionizing American book design.
http://www.dccomics.com/features/plas/kidd.html

SUBJECT MATTER:
Kidd has designed almost 800 book jacket covers for authors from Michael Crichton's Jurassic Park to Dean Koontz's Intensity.

TECHNIQUE:
Best known for his innovative book covers Kidd also is an author and is notorious for strongly infusing his work with American popular culture and treating cover design as a work of art and not just apart of the literary world (wikipedia).

THEORY
Cover design is also package design and Kidd employs direct and evocative images to evoke more than just a pretty picture. Publishers evocative images to evoke more than just a pretty picture. Publishers Weekly have described Kidd’s design as, "creepy, striking, sly, smart, unpredictable covers.”